Journal publications
Marder, B., Javornik, A., Qi, K., Oliver, S., Lavertu, L., & Cowan, K. (2024). Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects. Psychology & Marketing, 41(3), 492-511.
Alabed, A., Javornik, A., Gregory-Smith, D., & Casey, R. (2024). More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications. European Journal of Marketing, 58(2), 373-409.
Barhorst, J. B., McLean, G., Krey, N., Javornik, A., & Evanschitzky, H. (2023). Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes. Journal of Business Research, 164, 113886.
Alabed, A., Javornik, A., & Gregory-Smith, D. (2022). AI anthropomorphism and its effect on users’ self-congruence and self–AI integration: A theoretical framework and research agenda. Technological Forecasting and Social Change, 182, 121786.
Petit, O., Javornik, A., & Velasco, C. (2022). We eat first with our (digital) eyes: enhancing mental simulation of eating experiences via visual-enabling technologies. Journal of Retailing, 98(2), 277-293.
Javornik, A., Marder, B., Barhorst, J. B., McLean, G., Rogers, Y., Marshall, P., & Warlop, L. (2022). ‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being. Computers in Human Behavior, 128, 107126.
Javornik, A., Marder, B., Pizzetti, M., & Warlop, L. (2021). Research: How AR Filters Impact People’s Self-Image. Harvard Business Review Digital Articles.
Cowan, K., Javornik, A., Jiang, P. How Privacy Concerns Impact Flow and Intentions to Use the App. Psychology & marketing, 38(10), 1799-1813.
Javornik, A., Duffy, K., Rokka, J., Nobbs, K., Scholz, J., Motala, A., Goldenberg, A. (2021). Strategic approaches to augmented reality deployment by luxury brands. Journal of Business Research, 136, 284-292.
Javornik, A., Marder, B. , Pizzetti, M., & Warlop, L. (2021). Augmented self-The effects of virtual face augmentation on consumers’ self-concept. Journal of Business Research, 130, 170-187.
Filieri, R., Javornik, A., Hang, H., & Niceta, A. (2021). Environmentally-framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact. Psychology and Marketing, 38(3), 431-454.
Javornik, A., Filieri, R., Gumann, R. (2020). “Don’t forget that others are watching, too!” Social media observers and the effect of conversational human voice and perceived justice on their responses towards complaint handling. Journal of Interactive Marketing, 50, 100-119.
Marder B., Erz, A., Houghton, D., Harris, L. & Javornik, A. (2019). Smile(y)—and Your Students Will Smile With You? The Effects of Emoticon Use on Impressions, Evaluations, and Task Behavior in Computer-Mediated Staff-to-Student Communication. Studies in Higher Education, 1-13.
Javornik, A., Kostopoulou, E., Rogers, Y., Fatah gen Schieck, A., Koutsolampros, P., Moutinho, A. M., & Julier, S. (2019). An experimental study on the role of augmented reality content type in an outdoor site exploration. Behaviour & Information Technology, 38(1), 9-27.
Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour. Journal of Retailing and Consumer Services, 30, 252-261.
Javornik, A. (2016). ‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications. Journal of Marketing Management, 32(9-10), 987-1011.
Javornik, A., & Mandelli, A. (2012). Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands. Journal of Database Marketing & Customer Strategy Management, 19(4), 300-310
Conference presentations with publications in conference proceedings (peer-reviewed)
Bandukda, M., Singh, A., Holloway, C., Bianchi-Berthouze, N., Brule, E., Tajadura-Jiménez, A., Metatla, O., Javornik, A., Thieme, A. Rethinking the Senses: A Workshop on Multisensory Embodied Experiences and Disability Interactions. Workshop paper at ACM SIGCHI – Conference on Human factors in Computing Systems, May 2021.
Javornik, A., & Pizzetti, M. (2017). Mirror Mirror on the Wall, Who Is Real of Them All?-the Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror. NA – Advances in Consumer Research Vol. 45. Presented at ACR 2018, San Diego, USA.
Javornik, A., Rogers, Y., Gander, D., & Moutinho, A. (2017, May). MagicFace: Stepping into character through an augmented reality mirror. In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems (pp. 4838-4849). ACM. (A* CORE ranking – top 4% of ranked conferences in computer and information sciences). Presented at CHI 2017, Denver, USA.
Javornik, A., Rogers, Y., Moutinho, A. M., & Freeman, R. (2016). Revealing the Shopper Experience of Using a” Magic Mirror” Augmented Reality Make-Up Application. In Conference on Designing Interactive Systems – DIS (Vol. 2016, pp. 871-882). Brisbane, Australia. Association for Computing Machinery ACM) (B CORE ranking – in top 26% of ranked conferences in computer and information sciences) Best paper award.
Julier, S. J., Blume, P., Moutinho, A., Koutsolampros, P., Javornik, A., Rovira, A., & Kostopoulou, E. (2016, June). VisAge: Augmented reality for heritage. In Proceedings of the 5th ACM International Symposium on Pervasive Displays (pp. 257-258). ACM.
Javornik, A. (2015). Wow, I can augment myself?. In Measuring effects of perceived augmentation and interactivity on affective, cognitive and behavioral consumer responses. 2015 Academy of Marketing Conference. Presented at AM 2015, Limerick, Ireland.
Javornik, A. (2014, September). Classifications of augmented reality uses in marketing. In Mixed and Augmented Reality-Media, Art, Social Science, Humanities and Design (ISMAR-MASH’D), 2014 IEEE International Symposium on(pp. 67-68). Presented at ISMAR 2014, Munich, Germany.
Javornik, A., & Mandelli, A. (2013). Research categories in studying customer engagement. In AM2013 Academy of Marketing Conference. Presented at AM 2013, Cardiff, UK.
Other conference presentations (with peer-reviewed submissions)
Javornik, A., Marder, B., Warlop, L. Human visualisation in extended realities. Journal of Academy of Marketing Science Thought Leader Forum, King’s Business School, 2022.
Alabed, A., Javornik, A., Gregory-Smith, D., Casey, R. I and AI: Towards a Typology of Relationships between the Self and Anthropomorphised AI. EMAC – European Marketing Academy Conference, May ’22, Budapest, Hungary.
Javornik, A., Marder, B., Barhorst, J., McLean, G., Rogers, Y., Marshall, P., & Warlop, L. ‘What lies behind the filter?’: Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being. Interactive Marketing Research Conference 2021 (New York).
Barhorst, J. B., McLean, G., Krey, N., Evanschitzky, H., Javornik, A. Augmented Reality Experiences: Exploring the Psychological, Sensory, and Cognitive Aspects that Foster Brand Loyalty. Academy of Marketing Science Virtual Annual Conference – World Marketing Congress. June 2021.
Bandukda, M., Singh, A., Holloway, C., Bianchi-Berthouze, N., Brule, E., Tajadura-Jiménez, A., Metatla, O., Javornik, A., Thieme, A. Rethinking the Senses: A Workshop on Multisensory Embodied Experiences and Disability Interactions. Workshop at ACM SIGCHI – Conference on Human factors in Computing Systems, May 2021.
Javornik, A., Pizzetti M., Marder B., Warlop, L. Augmented Reality and the Self. Interactive Marketing Research Conference. London, October 2020. Keynote speaker.
Javornik, A., Duffy, K., Nobbs, K., Motala, A., Goldenberg, A., & Scholz, J. (2019). Towards a strategic framework for AR experiences in the luxury segment. 5th International AR/VR Conference. Munich, June 2019
Liu X, Yannopoulou N, Javornik A. “A Case Study of How Brand Stories Are Told through AR and VR”. 5th International AR & VR Conference, Munich, June 2019, Best poster award.
Fuduric, M., & Javornik, A. (2019). Fading Away? The Diminishing Of Conceptual Studies In Digital Marketing A Systematic Review And Directions For Future Research. Interactive Marketing Research Conference in Houston, Texas, March 2019
Javornik, A. (2017). “Augmented self” – Impact of augmented reality app on the perception of self and products. EMAC – European Marketing Academy Conference 2017, Groningen, May 2017
Javornik, A. (2017). Directions for Studying User Experience with Augmented Reality in Public. AR/VR Conference. International AR/VR Conference 2017, Manchester, March 2017
Javornik A. (2015) “Wow, it looks like it’s real! But can you fix it a bit?” Measuring effects ofaugmented reality on affective, cognitive and behavioral aspects. EMAC – European Marketing Academy Conference. 2015, Leuven, May 2015
Javornik, A., Fuduric, M., Mandelli, A. Empirical Bias in Digital Marketing Research. INFORMS – Marketing Science, Istanbul, July 2013
Javornik, A., & Mandelli, A. (2013). Consumer Experience With Augmented Reality At Brands’ Events. ACR 2013, Chicago, September 2013